Police Lego Set
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 NEW SEALED SPACE POLICE LEGO SET 5984 LUNAR LIMO NIB  US $59.99
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 NEW CITY LEGO SET 7741 POLICE HELICOPTER NIB US $15.99
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 Duplo Lego Ville police cement mixer and more sets 4963 4964 4976 7844 US $79.99
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Where can I buy the Lego police station ?
My little boy really wants a lego police station set 7237 for Christmas, but it is out of stock everywhere.Does anyone know where I can buy one online(not ebay as they are 2x rrp as it is hard to get!)or in person in the UK
It is out of stock everywhere, I'm afraid even the lego site itself is saying it can't ship till January. My son wanted it too and I didn't get it in time either I manged to get piranha panic the other day though by asking everyone I know to keep their eyes open for it. If you know anyone who lives in a bit of a backwater ask them especially! My parents live in Suffolk and they found the game on the shelf in Woolies! Good Luck.
Brainstorm A Brainstorming Session
Most marketing success comes from brainstorming sessions. A rewarding get-together for innovative and revolutionary ideas requires experience and special skills. Most people tend to stick with established patterns of thought, so asking them to think out-of-the-box can be quite a challenge. But one need not be a visionary to conjure buzz-generating, eye-popping or mind-blowing marketing campaigns to bring in new customers.
A lot of times, it hinges on having a great moderator, one who is ‘switched-on’ and who can spark a lively discussion to ensure a fruitful session. Before the meeting, it is essential for the moderator to define the objectives, with a desired result that is quantifiable. Set the goals and purpose clearly at the start, and continuously reinforce them throughout the discussion to get the most out of the session.
The main purpose of a brainstorm is to generate and share ideas. Hence, engaging the right mix of people is a critical element. Besides having participants who are passionate about the product or service category, it is also important to include those who might not be too crazy, but who are interested in marketing and/or a related product. Mixing up the pool creates dramatically different results. Also, if you have a good combination of participants, you would not have to spend too much time coaxing people to contribute and develop ideas. Instead, you’ll be too busy recording them down!
In order to get more out of the participants during the session, get them to absorb their environments and interests before, so that when they come to the meeting, they will have a more refreshing perspective about the subject matter.
The surrounding environment is also important to the successful outcome of a brainstorming session. Select an appropriate venue. Be creative. Get out of the boring boardroom. A fresh and stimulating locale can make all the difference. Try a beachfront restaurant or even a private golf course!
If you’re tight for budget and the office is the only suitable place, bring lots of props, toys, music, books etc. to encourage creativity. What about Lego sets or tennis balls?
During the session, it is a good idea to break the brainstorm into sub-sections and get the participants to discuss on parts of the issues, or different ways to approach the subject. Set time limits for each discussion to ensure all the issues are covered.
It is imperative for the moderator to ensure the atmosphere remains positive at all times, and the energy levels high. Do not allow anyone to criticize or obstruct any ideas and suggestions. Encourage people to move around or be goofy! If there is a roadblock during the session, it is the moderator’s job to keep the flow going, and to get the participants inspired and motivated.
Only after the session is over and all the ideas are listed, do you then ask “how can we make this idea work?”. Encourage the participants to develop other people’s ideas, or to use other ideas to create new ones. Evaluate the ideas according to the desired (quantified) result.
Just because the brainstorming session is over, it doesn’t mean the ideas stop flowing. Encourage people to come back with any suggestions that they might have, even if it’s a week or two down the line.
A really good moderator dramatically improves the effectiveness of a brainstorming session. They are able to:
- Give simple and clear instructions
- Model good behavior themselves
- Make the session fun
- Be in charge and yet get participants to feel a sense of ownership
- Manage energy levels well
- Discern body language or ‘unspoken’ cues
- Police the quality of content
- Be flexible and go with the flow when discussions take a different and possibly rewarding route from the intended plan
Brainstorming can be effective and fun. It is amazing how a roomful of strangers can generate some of the most revolutionary and creative ideas when they put their thinking hats together.
About the Author
Jennifer Tow is an experienced B2B marketing consultant who specialises in advising professional service firms and companies targeting niche markets.